Hello Kitty MMORPG

Hello Kitty MMORPG goes beta

20:17 UTC »


Hello Kitty MMORPG goes beta

Sanrio Digital's "Hello Kitty Online" accepting players for closed beta

Hong Kong - February 12, 2008: Sanrio Digital (www.sanriodigital.com) today announced the closed beta launch of "Hello Kitty Online", a Massively Multiplayer Online Role-Playing Game (MMORPG) based on the famous Sanrio characters. Hello Kitty Online allows players to explore and adventure in Sanrio's fantasy world, a magical land that has recently fallen under the influence of a mysterious and malevolent power.

Players for the closed beta version are invited to apply at the official game site (www.hellokittyonline.com) or community site (www.sanriotown.com) and experience Hello Kitty Online in advance of the game release expected in the second half of 2008. Targeting female players from their pre-teens to twenties, Hello Kitty Online is the first installable MMORPG to set its sights on this demographic profile.

Woo woo! I'm so there. I'm going to start a We Know guild there...

Disclosure: I'm on the board of Sanrio Digital and am work working with this team a bit.

OMG, she really is taking over! (she being Hello Kitty).

Annette Sargent

"Women and cats will do as they please, and men and dogs should relax and get used to the idea."  -Robert A. Heinlein